About Smartline
[About]
Smartline
Smartline is an American company with 20+ years of global design expertise & procurement serving premium level projects in the USA and Europe.
Procurement is an art of meticulous distillation of the best matches within limitless range of design solutions and products for the most efficient budget.
Excellent procurement is based on 3 key factors:
- Design Education of history and innovations, ergonomics and space planning, color theory and geometric balance
- Extensive practical knowledge of products variety with their manufacturing specifics, materials, customizations, comfort levels and proper application.
- Efficient Plan of purchase and logistics
The tragedy of brilliant design: procurement failures. How often do we see bad results of amazing initial design concepts ruined by procurement mistakes?
A 5-star hotel with cracked cheap furniture, an upscale restaurant with cold commercial lighting and synthetic vinyl, a luxury residential development staged with asian cookie-cutters inside bold white walls and 2-dollar switches, or a private estate with 3-times exceeded budgets and delayed completion.. Numerous examples followed by customer’s dissatisfaction, disloyalty, mistrust, loss of reputation and revenues.
At Smartline, our mission is to bring a 5-star experience within efficient budgets, allowing more people to embrace luxury, elevate their lives, and contribute positively to the world.
For us, luxury isn’t just about opulence; it’s about ethics and aesthetics merging seamlessly.
We believe in responsible production and curating designs that utilize long-lasting precious materials, ensuring they serve our clients for 10-20 years, combating over-consumerism in the process.
With profound design education and practical knowledge we find the best suitable products and solutions, from organic wooden chairs for the restaurant at Mandarin Oriental, custom Murano glass chandelier for Bulgari boutique, self-playing plexiglass grand piano for the Ocean Penthouse, to invisible sound system for a private jet and monogrammed satin bed linen for the private yacht.
We integrate lightweight architectural structures and harness the power of AI technology to streamline processes, reduce material usage, optimize purchases and logistics, and minimize labor hours. Our aim is to distill core values into every creation, offering elevated services that echo our clients’ desires for both timeless elegance and environmental mindfulness.
We apply the deep knowledge of Emotional Intellect to express a Business story through design and shape customer’s loyalty, same as to connect Personal Identity with the highest satisfaction .
We transform Architectural Design Studios’ exceptional visions into reality. While you’re working on a big scale of concepts, complicated plans and technical documentation, we provide the essential final layer, ensuring a cohesive and impactful final product.