As the founder of Smartline, my vision has always been about redefining affordable luxury while staying committed to sustainability. With over 20 years of experience, I bring a unique blend of expertise to our mission. My journey began with a university degree in Applied Mathematics, followed by a deep dive into the world of interior design, with formal education at IED Milan and Rhodec University London.
In my pursuit of excellence, I’ve undertaken training courses in ergonomics of kitchen and office spaces at renowned institutions like Vitra (Switzerland), USM (Switzerland), Valcucine (Italy), Gaggenau (Germany), and Miele (Germany). I’ve also delved into the world of custom artisanal craftsmanship in Italy and London, further enriching my design repertoire.
My commitment to excellence isn’t limited to design; I’ve achieved recognition as a winner in state Math and programming competitions. My dedication to personal growth and leadership is underscored by certificates earned at the Leadership Academy Moscow, St.Petersburg Institute of neuropsychology, Mindful Valley, and training under Dr. Joe Dispenza.
As a passionate advocate for design, I’ve been a regular exhibitor at prestigious design shows, including I Salone Milano and ICFF New York. Additionally, I frequently attend renowned design events such as Maison&Objet Paris, Focus London, Decorex London, IMM Cologne, and High Point, NC, USA. My active engagement in the design community has also led to project publications in Decor Book USA, and I’ve had the privilege of sharing my insights as an inspirational speaker, contributing to platforms like Gifter X.
At Smartline, our mission is to bring a 5-star experience within midscale budgets, allowing more people to embrace luxury, elevate their lives, and contribute positively to the world. For us, luxury isn’t just about opulence; it’s about ethics and aesthetics merging seamlessly. We believe in responsible production and curating designs that utilize long-lasting precious materials, ensuring they serve our clients for 10-20 years, combating over-consumerism in the process.
We integrate lightweight architectural structures and harness the power of AI technology to streamline processes, reduce material usage, and minimize labor hours. Our aim is to distill core values into every creation, offering elevated services that echo our clients’ desires for both timeless elegance and environmental mindfulness.
With my diverse background and extensive experience, along with a global clientele that includes prestigious projects like Officina DC, Al Ula Resort, Twin Palms Hotel, Tvrdja Hotel, and Mandarin Oriental Jumeira, I’ve had the privilege of collaborating with renowned designers and influential industry leaders. I’ve personally worked alongside Kelly Wearstler, the visionary designer known for her experiential environments and lifestyle products. My journey also includes serving as a Project Manager and later Head of Design Sales for projects such as Ararat Park Hyatt, Ritz Carlton Moscow, Disney office in Moscow, and VW Audi Group Rus Office, among others.
Additionally, I’ve had the honor of working with Vlad Doronin, the Owner, Chairman, and CEO of Aman. Vlad’s commitment to upholding Aman’s unique vision and experience, as well as expanding its offerings, has been truly inspiring. His dedication to consummate privacy, exceptional service, sensitive architecture, and pioneering locations has led to remarkable projects all over the globe.
Furthermore, Smartline has had the privilege of working with renowned brands like Four Seasons and NOBU Hotels, enhancing our experience in delivering excellence in design and service.
As the exclusive distributor of Morelato in the USA, our Miami-based team is dedicated to live customer service, personalized solutions, and seamless management of logistics, warranties, and certifications.
Our journey has been about making luxury more inclusive and sustainable, and I’m thrilled to continue this legacy of elegance and responsibility at Smartline.
Small Business of the Day: Conversations with Elena Tushina
500 NW 24th
St Miami, FL 33127
